Aciphex. Say it with me: ASS ee fekks. It just rolls off the tongue, right? ER. . .eh. . .esh. Not so much. It is, in my opinion, an abomination. Now I know our friends in the pharmaceutical industry thought it best to keep the name simple. Put "acid" and "reflux" together and TAH-dah!! ASSeffects was born.
Brilliant. I probably would have called it Redicaflux.
1 comment:
I find that eating too many beans gives me some sad Aciphex.
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