Monday, May 12, 2008

Swallow It Down

This wee post is dedicated to my husband who sniggers like a twelve-year-old boy whenever this poorly-named product is advertised on t.v.

Aciphex. Say it with me: ASS ee fekks. It just rolls off the tongue, right? ER. . .eh. . .esh. Not so much. It is, in my opinion, an abomination. Now I know our friends in the pharmaceutical industry thought it best to keep the name simple. Put "acid" and "reflux" together and TAH-dah!! ASSeffects was born.

Brilliant. I probably would have called it Redicaflux.

1 comment:

Amy said...

I find that eating too many beans gives me some sad Aciphex.